Diaspora and YouTube – Partnership of Success
An internationally renowned intellect, Dr. Khalid Koser has worked extensively in analysis of the best methods of communication. Most recently he was offered a guest blogging spot of Lowy Institute, his views of the current situation between Australia, our current and potential asylum seekers and the proposal for a YouTube campaign have been made evident.
According to Koser (Communicating the Malaysia Deal, 2011, para 1) there are particular factors that contribute to successful communication with refugees, those ticked by the YouTube campaign include;
Information should be published in a variety of languages – the Governments YouTube campaign will be completed in eight languages
The message communicated should be very clear - the Governments YouTube campaign is visual which enhances comprehension and there is limited chance of confusion with the 4 steps being detailed. Visual aid also accounts for the significant rates of illiteracy within the communities of asylum seekers
The changes that have been made to Government policy should be communicated properly – the use of the internet for the Governments YouTube campaign will be very successful in ensuring rapid communication through promotion such as word of mouth
Diaspora – defined by Braziel (et al, 2003, p. 87) as the movement or migration of individuals away from their homeland. Diaspora will provide many benefits in the promotion and actual communication regarding the Governments attitudes towards asylum seekers. For example, just because people in Afghanistan have limited access to the internet, doesn’t mean that Afghans living in Australia do
However, the boxes that the Governments YouTube campaign does not tick in accordance with the points from Koser are; (Communicating the Malaysia Deal, 2011, para 7)
Asylum seekers identify more effectively with messages that have a balance of negative and positive contents – What the Governments YouTube campaign does not communicate, in addition to the warning and dangers of coming to Australia illegally, are the details of the process for migrating legally. This would improve the receptiveness of the audience and improve its trustworthiness.
YouTube does not offer a short term successful analysis tool – whilst the amount of times that a clip has been viewed can be monitored, there is no way of telling who, where and why is watching the clip, if the message is being received and if the clip is even reaching the intended audience.
From this, we, the viewer have to decide if four out six is enough boxes to be ticked for a successful campaign from the government, or if the Government needs to do some more homework.
For me, I think that the Government has hit the nail on the head. There is no way that they can communicate definitely to all people considering migration to Australia illegally. But, in keeping up with the times and recognising the power of social media in this modern, technology savvy and globalised international community, YouTube seems like a pretty sensible solution. With a low cost project like this, the Government has nothing to lose… Nothing ventured, nothing gained, as the saying goes.
Braziel, J.E., & Mannur, A. (2003). Theorising Diaspora: A Reader. Melbourne, Australia: Blackwell Publishing Ltd.
Kosser, K. (2011). Communicating the Malaysia Idea. In The Interpreter: Lowy Institute for International Policy. Retrieved from http://www.lowyinterpreter.org/post/2011/08/04/Com municating-the-Malaysia-deal.aspx